I joined NIRA as a Video Specialist, initially focused on producing marketing and advertising video content. As the brand evolved, so did my role—expanding into a creative lead position where I now oversee the full spectrum of campaign deliverables and drive the brand’s creative direction across all marketing channels.

Acting as the sole creative on the team, I lead concept-to-execution across photo, video, and product shoots—collaborating with both internal and external partners to ensure creative output is aligned, high-impact, and consistent with brand standards. I work cross-functionally with marketing, product, and leadership teams to ensure every asset serves a strategic purpose, whether it’s building awareness, driving performance, or elevating the brand’s presence.

Currently working as their creative consultant and creative lead, I’ve redefined NIRA’s visual identity, established new brand guidelines, and helped transform how the brand shows up across paid media, email, website, and social—bringing a sharper, more cohesive creative strategy to every customer touchpoint.

Creative Credits:
Brand Strategy – Charlotte Boccard
Photography – Midlands Productions, Kate Benson Photography, Brandon Day
Videography – Kyle Thomas
Graphic Design – Angela Liang
Email – Lunar Agency
Paid Media – Odyssey Agency
Website – Bella Orcutt
Models Featured – Donna Ponte Pereira, Meaghan Fernald, Josephine McGann