Parative
2022-2023
I joined Parative as a Video Producer, responsible for leading the entire video production process—from concept through final delivery—for all customer-facing marketing and informational content. As the sole creative on the team, I produced and executed a wide range of motion design and video projects that aligned with the company’s strategic goals and brand positioning.
Collaborating closely with our head designer and CEO, I helped shape and refine key messaging across each project to ensure clarity, consistency, and impact. I worked cross-functionally with marketing, product, and sales teams to develop content that communicated our value, engaged customers, and supported business growth. From product explainers to feature teasers, the work played a central role in building and evolving Parative’s visual identity.
Through this role, I redefined how the company approached video—establishing a higher creative standard while delivering thoughtful, performance-driven storytelling.
Video Highlights
A highlight reel showcasing the range of video and motion design work I produced during my time at Parative—from product explainers to customer-facing marketing content. Scroll down to view full-length projects.
Market Repositioning
Created as part of Parative’s market repositioning, this high-level explainer introduces how the platform empowers customer success teams. With a small team and abstract concepts to convey, I leaned into motion graphics, bold text on screen, and real product UI to create an upbeat, approachable narrative. The pacing and energy are driven by the music track, designed to keep the story dynamic and clear for potential customers.
Brand Explainer
This was the first public-facing video for Parative and the first project I helped lead. Collaborating closely with our CEO and head designer, we crafted a concise yet detailed story that clearly communicated the brand’s mission and value. Wanting to avoid the typical, outdated tech explainer style, we leaned into motion graphics, voiceover, and polished visuals to create something distinct, memorable, and true to our positioning—all within the constraints of a startup-sized team.
Feautre Teaser
This teaser was created to introduce a new software feature in a visually compelling way. The challenge: how to showcase a 2D product experience while making it feel dynamic and elevated. To solve this, I brought the UI into a 3D space—using screen recordings of the software, then manipulating them in a 3D environment to highlight key functionality from unique angles. The result is a teaser that stays true to the product while giving customers a fresh and engaging perspective.